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BRIDGING PHYSICAL AND NEW MEDIA WORLDS 

I am an Italian creative director based in Shanghai. Trained in theatre as a set designer, my practice has expanded into immersive environments, brand experiences, and AI-driven new media works that merge physical and digital realities.

 

My research sits at the intersection of artificial intelligence, science, and storytelling. I have collaborated with Tsinghua University and Beauty of Science, support emerging artists through CAFA, and teach at Istituto Marangoni, fostering cross-disciplinary creativity.

More recently, I have partnered with Shandong Academy of Arts, MANA, China Shanghai International Arts Festival, and AI Festival Milan, developing AI-driven cultural formats bridging China and Europe.

 

At the core of my work is connection. I approach creativity as research and development: prototyping formats where AI collaborates, space becomes narrative, and audiences shift from spectators to participants. My focus is on designing emotional systems — environments where culture, innovation, and human presence converge.

 

My work includes:

MEDIA ART SYSTEMS
EXPERIENTIAL NARRATIVES
SPATIAL DRAMATURGY

In addition, I launched a new startup, INVENTI, dedicated to innovation and bringing new formats to the Chinese market by blending traditional crafts with new media, art, and science. Find more details at the links below:

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CONTACT:

Address: Fahuazhen Road 123,

Changning District. Shanghai

  Tel: 130.20233767

Email: alberto@albertosanseverino.com

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© Copyright 2026

 

Next-gen retail experiences, Immersive event formats, Live show production services, Cutting-edge brand activations, Innovative exhibition management, Phygital experience design, Brand strategy consulting, Crafting brand journeys, Seamless physical-digital blend, Groundbreaking brand initiatives, Large-scale project leadership, Creative communication tool, Design and storytelling immersion, Event management innovation, Alternate reality immersion, Unforgettable live experiences, Creative brand exploration, Curiosity-sparking activations

 CREATIVE DIRECTOR - EXPERIENTIAL & NEW MEDIA WORLDS

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