

BRIDGING PHYSICAL AND NEW MEDIA WORLDS
I am an Italian creative director based in Shanghai. Trained in theatre as a set designer, my practice has expanded into immersive environments, brand experiences, and AI-driven new media works that merge physical and digital realities.
My research sits at the intersection of artificial intelligence, science, and storytelling. I have collaborated with Tsinghua University and Beauty of Science, support emerging artists through CAFA, and teach at Istituto Marangoni, fostering cross-disciplinary creativity.
More recently, I have partnered with Shandong Academy of Arts, MANA, China Shanghai International Arts Festival, and AI Festival Milan, developing AI-driven cultural formats bridging China and Europe.
At the core of my work is connection. I approach creativity as research and development: prototyping formats where AI collaborates, space becomes narrative, and audiences shift from spectators to participants. My focus is on designing emotional systems — environments where culture, innovation, and human presence converge.
AREAS OF PRACTICE
IMMERSIVE SHOWS


BRAND EXPERIENCES
AMPLIFYING HUMAN EMOTIONS
Creating experiences that deepen connection, spark curiosity, and transform moments into lasting memories through storytelling, design, and technology.

NEX-GEN SPACES

AI-GENERATED WORLDS
WATCH MY REEL
STRATEGIC PARTNERS








Address: Fahuazhen Road 123,
Changning District. Shanghai
Tel: 130.20233767
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