I'm Alberto Sanseverino, an Executive Creative Director originally from Italy, now based in Shanghai. With a background in theatrical arts, I've transitioned my career to lead groundbreaking initiatives that seamlessly merge digital and physical realms within brand experiences. By harnessing design, storytelling, and new media, I specialize in crafting immersive experiences that deeply connect with audiences. My expertise extends to team leadership for large-scale projects, fostering innovation within companies, and mentoring in event management. I firmly believe in the transformative power of creativity as a communication tool. Some highlights of my work include: