top of page
back.jpg
Alberto's Photo.jpg

BRIDGING PHYSICAL AND NEW MEDIA WORLDS 

I am an Italian creative director based in Shanghai. Trained in theatre as a set designer, my practice has expanded into immersive environments, brand experiences, and AI-driven new media works that merge physical and digital realities.

 

My research sits at the intersection of artificial intelligence, science, and storytelling. I have collaborated with Tsinghua University and Beauty of Science, support emerging artists through CAFA, and teach at Istituto Marangoni, fostering cross-disciplinary creativity.

More recently, I have partnered with Shandong Academy of Arts, MANA, China Shanghai International Arts Festival, and AI Festival Milan, developing AI-driven cultural formats bridging China and Europe.

 

At the core of my work is connection. I approach creativity as research and development: prototyping formats where AI collaborates, space becomes narrative, and audiences shift from spectators to participants. My focus is on designing emotional systems — environments where culture, innovation, and human presence converge.

AREAS OF PRACTICE

IMMERSIVE SHOWS

IM copy.png
EV copy.png

BRAND EXPERIENCES

AMPLIFYING HUMAN EMOTIONS

Creating experiences that deepen connection, spark curiosity, and transform moments into lasting memories through storytelling, design, and technology.

NG copy.png

NEX-GEN SPACES

LoaGemini_Generated_Image_io4dyqio4dyqio4d-topaz-upscale-3.3x.png

AI-GENERATED WORLDS

WATCH MY REEL

STRATEGIC PARTNERS

Logos-01.png
Logos-05.png
Logos-02.png
Logos-06.png
Logos-03.png
Logos-07.png
Logos-04.png
Logos-08.png

CONTACTS

  • Instagram
  • LinkedIn
  • YouTube

Address: Fahuazhen Road 123,

Changning District. Shanghai

  Tel: 130.20233767

Email: alberto@albertosanseverino.com

MORE INFORMATION

© Copyright 2026

 

Next-gen retail experiences, Immersive event formats, Live show production services, Cutting-edge brand activations, Innovative exhibition management, Phygital experience design, Brand strategy consulting, Crafting brand journeys, Seamless physical-digital blend, Groundbreaking brand initiatives, Large-scale project leadership, Creative communication tool, Design and storytelling immersion, Event management innovation, Alternate reality immersion, Unforgettable live experiences, Creative brand exploration, Curiosity-sparking activations

 CREATIVE DIRECTOR - EXPERIENTIAL & NEW MEDIA WORLDS

  • LinkedIn
  • Instagram
  • Youtube
bottom of page