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BRIDGING PHYSICAL AND NEW MEDIA WORLDS 

I’m a creative director from Italy, based in Shanghai, whose journey began in theatre as a set designer and evolved into brand experiences, immersive storytelling, and new media art with a focus on AIGC. At the heart of my practice lies connection—creating spaces where emotion and creativity transform stories for audiences in China and beyond.

I’ve collaborated with institutions such as CAFA (中央美术学院), Tsinghua University (清华大学), and Beauty of Science (美丽科学), and as a tutor at Istituto Marangoni, I share insights with the next generation of creatives. More recently, I’ve guided professionals at the Shandong Academy of Arts (山东艺术学院), MANA, and CSIAF (中国上海国际艺术节) in exploring AI-driven creativity. As a speaker, I’ve joined TEDx Shibocun, AI Festival, China SPAF, IEREK Conference in Dubai, and PCAT, and I’m also the founder of XChange Talk, a platform giving voice to innovators shaping the future of art and technology.

 

My work includes:

NEW MEDIA ART
AIGC CONTENT
BRAND EXPERIENCES
THEATRICAL DESIGN

In addition, I launched a new startup, INVENTI, dedicated to innovation and bringing new formats to the Chinese market by blending traditional crafts with new media, art, and science. Find more details at the links below:

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CONTACT:

Address: Fahuazhen Road 123,

Changning District. Shanghai

  Tel: 130.20233767

Email: alberto@albertosanseverino.com

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© Copyright 2025

 

Next-gen retail experiences, Immersive event formats, Live show production services, Cutting-edge brand activations, Innovative exhibition management, Phygital experience design, Brand strategy consulting, Crafting brand journeys, Seamless physical-digital blend, Groundbreaking brand initiatives, Large-scale project leadership, Creative communication tool, Design and storytelling immersion, Event management innovation, Alternate reality immersion, Unforgettable live experiences, Creative brand exploration, Curiosity-sparking activations

CHIEF CREATIVE OFFICER - EXPERIENTIAL & NEW MEDIA WORLDS

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