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NEW MEDIA ARTS
As new media and AI evolve, they create a new creative vocabulary that reshapes how we design and share experiences. In collaboration with Chinese and international institutions, I explore how these technologies enhance emotions and spark meaningful connections, engaging audiences both online and offline.
AIGC SHOWS
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AIGC VIDEOS
NEXT GEN SPACES
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IP CREATIONS
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BRAND STORYTELLING
Integrating storytelling into brand experiences across luxury, automotive, IT, fashion, lifestyle, and sports, with a focus on innovative formats for the China market. Several projects have earned international awards and set new industry benchmarks.
IMMERSIVE FORMATS
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LIVE EXPERIENCES
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BRAND ACTIVATIONS
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PUSH CREATIVE BOUNDARIES INTO EXPLORATION
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THEATRICAL DESIGN
Served as a set designer and director’s assistant on productions in Italy and abroad. Studies at the Academy of Fine Arts provided the opportunity to explore new creative languages and refine skills in storytelling, multimedia, and costume design—foundations that continue to inform the work today.
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© Copyright 2025
CHIEF CREATIVE OFFICER - EXPERIENTIAL & NEW MEDIA WORLDS
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