AI FESTIVAL - MILAN
Codes in Search of an Author: Identity and Narrative in the Age of Creative Machines
Historically, theatre has always been a space for experimentation—pushing the limits of narrative, presence, and reality. Today, with the rise of Artificial Intelligence, it can reclaim that role once again. Between generative texts, glitched identities, and digital rebellions, theatre transforms into a space where the author is an algorithm, the actor is a fragment of code, and the audience participates in unpredictable endings. This is a performative reflection on authorship, identity, and the future of storytelling in the age of creative machines. Ultimately, it points to a new frontier for entertainment, unlocking immersive, interactive experiences that redefine how stories are told, shared, and lived.
TEDx SHIBOCUN ROAD
Staging Love: How Spaces Shape the Human Heart
The talk explores how theatre and everyday spaces can evoke love and human connection. While directing L’elisir d’amore in China, the core insight was that audiences must “feel love like we felt it as children,” guiding stage design and cultural exploration. Immersed in Shanghai’s vibrant streets, it became clear that love exists in life itself, in shared experiences and human interactions.
Modern spaces, by contrast, often prioritize efficiency over emotion, fostering isolation. Research shows emotional connection boosts health and well-being. Designing spaces that surprise, connect, and invite shared experiences can transform ordinary environments into stages for love, showing that intentional design has the power to transform both spaces and the world.
CHINA SPAF SHANGHAI. AI+N
From Codes to Live Show. How Ai reshapes the market
The Workshop explores how artificial intelligence is transforming the entertainment and experience industries. By turning algorithms into live performances, AI reshapes storytelling, personalizes audience engagement, and creates entirely new forms of interaction. Beyond theatre and shows, this fusion of technology and creativity is influencing the broader market—driving innovation in retail, brand experiences, and immersive events—proving that AI is not just a tool, but a co-creator in shaping the future of live experiences.
X CHANGE TALK
EMOTIONAL SPACES: THE THEATRICAL EVOLUTION OF THE CONTEMPORARY EXPERIENCES
The second #xchangetalk focused on how theatrical elements shape modern experiences — exploring theatre’s origins, the evolution of set design into immersive environments, the shift to offsite venues, and the role of new media technologies. In today’s tech-driven world, these theatrical elements heighten emotion, making experiences unforgettable.
ISTITUTO MARANGONI
CRAFTING FUTURES: CREATIVITY IN THE AGE OF AI
The workshop examines how artificial intelligence is redefining creative education and professional practice. By integrating AI into design, fashion, and visual arts, students learn to harness technology as a collaborator—turning data into imagination and algorithms into expressive tools. This approach empowers emerging creatives to explore new forms, experiment boldly, and shape the future of industries where human intuition and AI innovation work hand in hand.
CHINA FASHION GALA.
THE VALUE AND SIGNIFICANCE OF EMOTIONS IN PR & EXPERIENCES
Emotions play a central role in shaping how audiences perceive and connect with brands. In public relations and experiential marketing, tapping into authentic feelings creates memorable interactions, fosters trust, and strengthens loyalty. By designing experiences that resonate emotionally, brands move beyond messages and campaigns to form meaningful, lasting connections with their audience.
PECHAKUCHA 20x20
MASKS, MADNESS & MACHINES
The journey begins with childhood fears of masks—creepy clown plates and haunting images—that unexpectedly shaped a creative path. Studying scenography in Milan, designing logos, and traveling to China, masks became a recurring motif, linking personal nightmares with professional expression. Turning forty brought a playful exploration of madness through a masked birthday ritual, blending anonymity, performance, and symbolic transformation. Finally, machines entered the scene: AI and digital masks transformed theatre into a dialogue between humans and algorithms, questioning identity, emotion, and presence. From childhood terrors to ritual, theatre, and AI, masks have guided a life and career, becoming both a metaphor and a medium for understanding ourselves and the world.
XCHANGE TALK.
EXPLORING THE FUTURE OF EXPERIENCE & DESIGN IN THE AGE OF AI
XChangeTalk debuted at STUDIO 9 in Shanghai with the session "Exploring the Future of Experience and Design in the Age of AI." The event examined how AI transforms design and user experience, providing a platform for professionals to share insights within China’s dynamic market. Over 100 attendees joined on-site, with many more via live stream, engaging directly with AI technologies presented by EKINGS. XChangeTalk is set to become a key hub for innovation and thought leadership.
© Copyright 2026
